In this resource you will have the opportunity to develop your knowledge and understanding of businesses and their markets. The resource is divided into six units: Exploring Business Marketing Personal and Business Finance Internatioln Business Principles of Managment Business Decision Making Here you'll discover information about Welsh businesses and companies that you can use to undertake further research or to complete assignments. You will also come across short exercises and case studies that will test your basic understanding. This resource targets learners that are studying business courses at level 3.

Cyflwyniad i Farchnata is the first ever Welsh medium marketing texbook.  It is designed to help students studying Business, Management, Communications and Marketing at college or university, as well as for practical use by communications and marketing practitioners in business, voluntary and public sector organizations. It contains many interactive and multitouch elements that can be used on computers, tablets and smartphones.