This resource is built on a series of behaviour change workshops. The resource is a presentation recording that conceptualizes rational and irrational behaviour, discusses the factors affecting the choice of Welsh medium higher education, and outlines a behaviour change framework and a worked example.
The resource would be of relevance to anyone within the higher education sector seeking to use a behavioural approach to changing behaviour. Such an approach recognises the importance of framing decisions and the irrational character of behaviour, and has become popular amongst governments and policymakers.
The presentation can be watched, and the worked example can provide some inspiration for using a behavioural approach.